Whether you're just starting out, or your brand is already somewhat established, this session will provide valuable insight into the "down and dirty" of social media.

This is a "real-world" look at social media:
- Its Purpose: What It Is & Isn’t
- Which Platforms Are Most Widely Used & By Whom
- The Best Use of & Content for Each Platform
- Is Each - or Any - Platform Well-Suited to YOUR Business?
- How Much Time & Money It May Cost - Social Media is NOT FREE!
- How to Determine ROI: Setting Goals & Measurement

This session will be taught by Stephanie Hackney, a well-regarded former branding consultant with extensive experience in strategic marketing, branding, PR, marketing event production and social media - a consultant turned online business owner who knows first-hand what it takes to establish and grow a brand.

Stephanie has worked in a variety of industries and has extensive start-up experience, experience she'll openly share with YOU! You'll hear not just about business successes, but about failures - after all, it's from the failures that we can learn the most!

But, this is not a session where the speaker stands up and prattles on endlessly about theory.

No! Stephanie will provide you with what YOU need to create your own social media strategy, as well as offer practical advice for day-to-day management of ALL marketing activities.

**If you believe social media is an essential part of establishing and growing YOUR business - and if you want to SUCCEED in marketing your business - you NEED to attend!**

For information on the speaker, please visit her profile on LinkedIn: www.linkedin.com/in/stephaniehackney

To read the column (on branding) she writes for Creative Retailer Magazine, please click here: http://northridgepublishing.com/product-category/single-issues/titles/cr...

To ask questions about the content of this session, please contact Stephanie at shackney {at} brandingmasters {dot} com.