I'm a world-traveling branding wiz; proud owner (as of 3/2013) of PaperCrafter's Corner, a successful online information business in the $30B craft industry; and contributor and columnist for Creative Retailer Magazine where I write about branding for retailers.

My extensive professional experience includes: high-tech marketing and PR; market research; event creation and management; internal marketing (including HR); retail promotions; content creation, editing and marketing; and, social media for start-ups...including a couple of my own!

I define branding as the effective alignment of every touch-point of your business with what you want others to think, feel and say about your brand. A brand is a promise - let's work together to create yours and deliver on it!