As a full-service digital agency, Genuine has tackled challenging problems that involve business misalignment, content generation, design and development for multiple clients like Lysol, one of America's largest breweries, MITRE, and MassMutual. Over time we noticed breakdowns in the traditional design and development processes including project requirement churn, team misalignment, and solutions not delivering on the original intent. To better serve our teams and our clients we re-booted our strategy, design and development processes. Through highlighting our new strategic planning , content strategy, and project collaboration points in Genuine’s overall process you too can re-boot your team to better serve your internal and external clients.

In this session, we will review:
- Common issues companies face today when starting or executing web and mobile projects

- Key modifications to your process that can increase efficiency, client satisfaction, and team understanding

- Tools and examples to mobilize your teams and bring clarity to the overall solution.