Eniola is the director of user experience (UX) and strategy at Genuine Interactive. He has spent the last 17 years focusing on digital design, user experience, customer research, and brand marketing. Striving to shape client digital solutions, along with their associated brand perceptions to influence consumer conversion. With a background in visual & interactive design, Eniola brings forth a creative, and goal oriented work process while leading a team of business stakeholders, design, and technical resources. Eniola holds a Bachelors of Fine Arts from University of Massachusetts Dartmouth as well as a Masters degree in Interactive Design and Development from Savannah College of Art and Design. Over his career Eniola has played an instrumental role in the digital strategy & execution of brands like Dodge-Ram, Great-West, Reebok, Paychex, Nokia, Fidelity, Turner Construction, Panera, and the Department of Defense.