Traffic from search engines can really improve the vibrancy of your website. But what happens if you’re negatively impacted by a search algorithm update? How can you identify what to fix? How long do you wait? What if you didn’t even know you were doing something wrong in the first place?

This session will walk you through the real-life case study of Red Hat’s Opensource.com. How the site was negatively impacted by the Google Panda/Penguin update and how it bounced back to record site traffic. Learn what site maintainers did with the guidance of SEO experts and the decisions, tools, and techniques used to enhance, but not over optimize for search engine traffic.