User research provides invaluable insights into customer behavior and needs, but we often don’t have time or budget to conduct it.

However, user research goes beyond defining our customer’s need, it actually creates a shared understanding of users and their needs, clearing up disagreements on design and features before they even begin.

And that’s where Assumption-Based Personas (or Profiles) come in. By documenting a collected understanding of user needs and behavior from executive stakeholders, subject-matter experts, and other key influencers, we create a framework for design

In this presentation, I’ll...

...walk you through the process of defining your assumptions about your users

...show you how to create profiles based on these assumptions

...show you how the profiles can be used to convince key stakeholders of the value of user research and lead to more robust user research

At the end of this presentation, you will know...

...how to use the Profiles to influence key designs and project decisions.

...how to evolve the Profiles over time.