Click here to watch Student, counselor, advocate: the many hats of content strategists

During the course of a project, content strategists and UX designers serve in a variety of roles to both our clients and our internal project teams.

It is essential that we develop a sensitivity that allows us to identify what role we must play and when to guide a project to a successful launch.

Our work requires that we be perpetual students. With every new engagement, we must learn all that we can about the inspiring work our clients do.

In our work at ThinkShout, we've had the opportunity to learn about the day to day operations of a food bank that serves more than 22 million meals a year and how a cooperative of filmmakers has built a sustainable business that supports it's member owners in the creation and distribution of films that explore important social issues.

This session will cover:

• Techniques for facilitating an open and honest discovery process that uncovers both project goals, challenges, and risks as well as core content and benchmarks for defining success
• How to setup clients for success through education
• How to effectively advocate for clients during implementation