Often, when seeking services, the first time patients or caregivers view your healthcare organization is online. This is when you get to make that critical first impression that converts visitors from being casual shoppers into “consumers.”

Like many other healthcare organizations seeking to grow their patient base in a highly competitive market, Lehigh Valley Health Network (LVHN), the largest community hospital in Pennsylvania, was faced with a website that was built on a custom CMS, was architected around the needs of the hospital not the patient and was hosted on a server that was antiquated and self-managed.

The digital team undertook an ambitious project to completely overhaul the entire digital platform in order to provide a more patient friendly site. Operating with limited resources, they selected Drupal because of its ability to produce scalable, customizable, and flexible pages that would allow their team to manage content easier without the need for development time.

LVHN and NorthPoint Digital will take you through a digital transformation that included:
• Migrating from a custom CMS to Drupal 7 without changing front end design;
• Creating a fully responsive retrofit;
• Updated UI/UX and Information Architecture;
• Using enhanced templating features that editors can use to build complex new site areas that support embedding of content elements

The results include:
• 513% increase year to year for blog traffic;
• Generating 37,000 mobile calls
• Find a Doctor Application receiving 45% more page views