Over the past year, Acquia has been working on building a set of functionality for doing personalization, testing and targeting for both anonymous and authenticated users in Drupal. The modules that have been developed are used by Acquia Lift, but we built them as an independent, pluggable framework which can be used for a variety of purposes.

This session will give a high level overview of the modules involved, including the core Personalize module, as well as the related Visitor Actions module. and then discuss the installation and all the configuration options for these modules.

We'll also look into a variety of creative ways that all of these modules can be used to meet specific use cases for personalization and targeting within sites.

Dave Ingram is a Solutions Architect at Acquia who has been heavily involved in Acquia Lift from day one.