Site performance matters to everyone - site visitors, site owners, and other stakeholders. Today performance alone doesn't suffice, it needs to be connected to and tracked by business outcomes.

Through improved performance:

• you keep your visitors happy and engaged
• you achieve higher conversion rates
• your servers run cooler (or you can use and pay for less)
• you get better Google page rank

I will present a number of approaches we take at BIZX to improve performance of existing Drupal 6 and Drupal 7 sites as well as new Drupal 7 sites, and how performance has an impact on user behavior, such as ad click through rates. In particular, I will show how we track, justify and prioritize performance improvements in terms of business objectives.