There's a lot of talk about leveraging various online channels (email, social, mobile, web) to create greater user engagement and conversion, but exactly how do you go about putting this into practice?

By borrowing from traditional marketing best practices and then applying those to the latest in digital engagement, this hands-on session will give you a framework for mapping your user experience across your entire online ecosystem.

Topics discussed include:
• How to map your user experience from traffic to engagement and through conversion
• Applying traditional marketing best practices to the digital landscape
• Optimizing user engagement to ensure conversions

All participants will walk away understanding how to develop a cohesive strategy around three crucial areas: traffic, engagement and conversion.

More advanced marketers will see how this framework can be applied to a range of segmentation models and will be able to explore a tiered engagement approach and with it strategies for greater engagement and conversion.