The King (content) is Dead. Long Live the King! (conversation)

Content is overrated, and it's reign as king is coming to an end. Conversation is the new ruler, and offers a more powerful bilateral communication with users.
In this session attendees will learn:

• Why static content may not be reaching it's intended audience
• How over-saturation is devaluing content
• What is means to engage in conversation with users
• Why listening is more valuable than talking
• How to start a conversation
• How to sustain a conversation