This session will focus on management of your enterprise Drupal site. We'll cover best practices on building your leads database from your website, A/B testing your content to grain valuable site conversions & SEO, where to start and how to maintain. This session will share examples of how some large companies are managing their Drupal site or sites and the lessons learned over the years.
The questions you'll be able to answer at the end of this presentation are:
How do you generate more leads from your website?
How do you convert your current traffic?
Where should you start with testing?
Where would you start with personalization?
Does SEO matter anymore?
Can or should I do SEO in house?
Who should attend:
- Site owners/managers
- Digital marketers
- Project managers
- Project leads for web projects
About the presenter:
Katelyn Fogarty has been managing enterprise Drupal websites for the past 6 years in both Drupal 6 and Drupal 7. Katelyn has spend the past few years dedicated to B2B where lead generation and building site traffic have been a focus. SEO has always been very important in managing a Drupal site (free traffic) along with testing content to get the highest optimization. Katelyn has been building her skill set and is excited to share her experiences with everyone.