If you're like many people, at the outset of every project, you define a set of goals for the project. But how do you determine the best way to achieve those goals?

Is it a new feature on your website? Or using a new feature on Facebook. Or maybe it's creating an account on Twitter. Or maybe it's creating a new mailing list. Or...the possibilities are endless.

Many projects fail because we jump to defining and designing features rather than take the time to evaluate the best channels to achieve our goals.

That’s where Engagement Strategy comes in. Engagement Strategy aligns how your organization should connect with your audience to help them meet their needs while achieving organizational objectives.

Put more succinctly: Engagement gives us a framework for aligning our Vision to the Channels we use to connect with our Audience.

In this presentation, I'll...

...walk you through our process for defining Engagement Strategies

...show you how Engagement Strategies lead to more successful projects and happier customers

...give real world examples of Engagement Strategies and how they affected their projects for the better.

At the end of this presentation, you will know...

...how to define each part of an effective Engagement Strategy: Vision, Channels, and Audience.

...how defining your Engagement Strategy leads to a better defined content strategy, more thoughtful user experience design, and a more focused, higher value feature-set.

This session will be presented by Rick Cecil, UX Director at Bluespark. He has been involved in the conception and implementation of this new process on several projects.