Synopsis:
Websites and mobile applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience.

User experience (UX) is at the forefront of technology and application development. It's about designing experiences that are tailored for specific users and delivering effective communications that generate results . Users not only expect it; they now demand it.

On the other hand, technology brings these designed interactions to life. Bridging the gap between UX and technology has become important now more than ever.

During this session, we will explore why UX is important to digital products, challenges UX Designers and Technologists constantly face, and how to affect change through an integrated UX and Technology process.

We will also discuss:

• UX challenges and why UX is important to your digital product’s success
• The speed of technology, where it is going next, and how to keep the UX up with the evolution
• How business, project management, design and engineering teams must work in tandem to design better user experiences and interfaces
• Tips and tools for how to create change and better UX
• How to amplify experience with technology
• Drupal & UX Case Study: University of the Arts