You're throwing money away on bad UX! No really, you are! There are a ton of UX patterns that are fairly common throughout the web that, as it turns out, are bad for business! Some of them are fantastic marketing ideas that turn out to have no practical impact, some of them are detrimental to performance, and some of them are just hostile towards your users. Then why do we keep using them? But more importantly, how can we convince our bosses or our clients that they shouldn't be used and what are the alternatives?

Those are all very good questions! Let's explore.