Measuring return on investment (ROI) for business expenses is important. Understandably, most people want to understand the ROI of something before they make the investment. Calculating the value of attending DrupalCon is pretty simple when you think about it in terms of the informative sessions, training opportunities and business relationships gained and nurtured.
But what is the value of having coffee with someone to explain how you solved a problem with a Drupal implementation? What is the value of sitting shoulder to shoulder in a room full of people contributing code to a common cause? What is the value of a smile and a laugh?
The only way to know for sure is to be there. This great video from the folks at Blink Reaction really captures the spirit of what it means to be at DrupalCon “Face-to-Face.”