Marketing Automation is a critical technology that is being adopted by companies of all sizes with different approaches by different technology providers.

How can we do a better job of capturing marketing budgets by integrating marketing automation capabilities with Drupal project delivery?

Topics could include:

Integrating marketing automation with Drupal
Delivering dynamic content based on user data
What does Personalization mean.
What does marketing automation mean?
Where is the overlap between email and marketing automation?
Big data
Using data to turn anonymous traffic into engaged visitors
Reporting
Testing
Email